Typical Day in the Life of a Hard Rock CFO - Hardly!

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Inside, the music blares the oldie but goodie rock hits, and tourists queue up to wait for a table at the perennially popular Hard Rock Café. Amidst the hustle and bustle of patrons, fans and older groupies wanting a piece of music history is a very determined CFO … Hard Rock International CFO Scott Little, who wants to make certain the financial side of the Hard Rock runs as smoothly and receive as much honor as the long-playing records adorning the walls.

Little is formerly vice president of Finance for Walt Disney's Imagineering, the creative, "behind-the scenes" force at the home of Mickey Mouse. Bringing a successful vision from Disney, Little is taking a similar approach with Hard Rock by concentrating on building brand loyalty, managing risk and employing the latest technology.

An example of where Little believes he can be effective, and use his CFO background, is in creating new and updated systems, such as tracking historical scenarios in merchandise sales. He explained that the Hard Rock, as a company, sold $180 million in merchandise in 1998, but had no means to track what it sold.

By employing a solid finance team, along with integrating the best technology into the effort, Little has managed to make the company financially sound and extremely efficient.

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