The COVID-19 pandemic changed how we do business in no time at all.
Even before 2020, there was a discernible shift in buyers’ behaviors. Gone were the days when relationships alone drove the decision to sign with a firm. Now, B2B buyers conduct extensive online research before reaching out to a company.
The most agile firms have responded by transforming their operations with advanced digital technologies that empowered them to survive – and thrive – in the new business environment.
Now, accounting firms no longer wonder if they should use digital business techniques, but how to do it well.
Hinge Research Institute surveyed business executives from six core professional service fields, including accounting, to understand how they approached this new dynamic. In this article, we’ll share what a digital transformation is and what you should do before starting the journey.
Register for free to continue reading
It’s 100% free and provides unlimited access to the latest accounting news, advice and insight every day. As well as access to this exclusive article, you can:
Lee W. Frederiksen, PhD, is managing partner at Hinge, a marketing firm that specializes in branding and marketing for professional services. Hinge conducts groundbreaking research into high-growth firms and offers a complete suite of services for firms that want to...