You've probably heard about LinkedIn, and perhaps you've already registered your profile. Thousands of accountants register, but many fail to register properly, they complain about it, or they simply say it hasn't generated any business for them.
These attitudes can be based on misunderstandings as to what LinkedIn is and how accountants can benefit from it.
Imagine you've never been in a car until the first day you get behind the wheel. You know where the accelerator and brake are, but you know nothing about acceleration or the gears or the hand brake. You might complain that the car is too fast or that the engine makes too much noise. Nothing will change in this regard until you spend a little time learning more than the pure basics. When you do, you'll probably stop complaining and would probably agree that driving a car can be both fun and a good way to get from A to B.
LinkedIn can be useful and beneficial for accountants in practice. It costs nothing to register or to set up your profile. You may see some benefit in time, but you'll achieve far more if you decide where you want to get to and plan your route. Just like when you drive a car.
Register your profile on LinkedIn
A simple professional profile on LinkedIn can help you be found by:
Prospective clients who are looking for someone with your expertise in your area.
Prospective collaborators who would like to merge their practice with someone just like you.
Business and professional people you meet while out networking or who are recommended to you and look you up on the web.
Ex-colleagues who used to work with you and want to get back in touch. Perhaps they want to refer some work to you?
Ex-clients from when you were with another firm who may no longer be happy with their current accountant.
Recruiters for positions in commerce or practice who are looking for someone just like you.
Mark Lee is Consultant Practice Editor of AccountingWeb and Chairman of the Tax Advice Network of independent tax specialists. His personal website and blog are at: http://www.BookMarkLee.co.uk. You can also connect with him on LinkedIn.