The accounting profession is on the precipice of change and how it manages that change will proportionately impact its future.
Technology like marketing automation, lead generation, firm improvement and development software, and collaborative learning communities continue to up the ante for accountants. Moreover, those who adopt the Uber model will be the ones who provide the flexibility and real-time information required for successful business.
Until now, innovation stalled in accounting. Everything that used to be done on paper was adapted to computers and that’s where it stayed. But the new trends in technology have finally arrived in the world of bookkeeping – and they’re taking the “books” out of the picture for good.
Faster, more available, and smarter are the keywords for today’s successful accountants. This is where the Uber model comes in.
The Uber Model Meets Accounting
Uber’s explosive growth, from black car service to a ride-hailing app for everyone, came with good timing, accurate market forecasts, and the simple act of filling a real need. It provided a new option in a limited and frustrating market. Taxi service is spotty at best, but with an app that lets you hail a ride and track its progress, the power now resides in the palm of your hand.
Accounting is often viewed with the same hopelessness of hailing a cab at midnight on a Friday, but recent advances are changing that. As the accounting world takes lessons from Uber, making the process more transparent, accessible, and operating in real-time, the tools CPAs provide clients become not only invaluable, but fundamental for day-to-day decisions and long-term business success.
Taking Advantage of New Trends
About Rob Nixon
Rob Nixon is CEO and co-founder of Panalitix, a global membership community for practicing accountants as well as the author of 3 books ‘Accounting Practices Don’t Add Up’ - ‘Remaining Relevant’ and his most recent book 'The Perfect Firm'.