Technology is being seen as a solution for time management, labor shortages, communication, collaboration, and virtually all aspects of accounting.
After speaking to more than 85 member firms during global accounting association BKR International’s Worldwide Meeting in London, here are their top 10 technology movements that accounting firms plan to embrace or enhance in 2018:
Firms have used video to promote the firm brand and its services, but they will use it more and more to have planned and casual conversations inside and outside the firm. Blogs will evolve to video blogs, providing information while introducing firm experts. Live events on social channels will allow real-time interaction and connection to events even if people can’t attend. This is a nice benefit with remote employees to help them stay personally connected to firm culture.
2. Apps and Analytics
Helpful time management apps and fitness apps will keep accountants balanced while their digital dashboards will collect and present data in simple formats. Firm leaders will have increasing access to volumes of data relating to their key performance indicators internally as well as smart organization of big data on client industries.
3. Conversation as a Platform
Although not widely used in professional settings other than for directing a phone call to the proper individual or in two-way chat functions, conversation as a platform will be useful for accounting firms to direct clients to resources and answers in a conversational style.
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About Deanna Arteaga
Deanna Arteaga is a professional freelance writer and public relations specialist who for the past six years has covered CPA industry trends for AccountingWEB. She also writes about CPA firm marketing, higher education and professional development for CPAs, and workplace trends in the accounting profession. She has more than 20 years of journalism and public relations experience, including her tenure as a former newspaper reporter in suburban Chicago where she covered breaking news, municipal politics, and state legislative issues.