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ZenPayroll Rebrands as Gusto

Sep 17th 2015
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Accountants and the small businesses they advise are no longer working with ZenPayroll, they're working with Gusto, as the company has changed the name to, as they say, better reflect the company's direction and mission.

The real thinking behind the name change, according to the company, was “inspired by the energy that business owners have when they build something they care about, and the passion that everyone has when they do work they believe in.”

In terms of what it means to users, here's the list from Zen, sorry, Gusto:

Employers can:

  • Experience automated enrollment in benefits and workers' compensation, with no need to manually collect census data.
  • Use one system for payroll, benefits, and workers' compensation.
  • Easily find the right healthcare plan for their team, with access to a large selection of plans and expert advice from licensed brokers.
  • Automatically calculate and pay premiums based on payroll data for pay-as-you-go staff.

Employees can:

  • Learn about their benefits, enroll or make changes to their health plans, through their personal Gusto accounts.
  • Contact Gusto's care team with their benefits-related questions.
  • Access their paystub and plan data in one place.

In addition, Gusto's workers' compensation will be available to customers nationwide, and Gusto's health benefits will start with availability to customers in California, then roll out to more states over the coming months.

“I've never agreed with the term ‘human resources' because humans are not resources -- they are the most important part of every business. Gusto helps employers care for their teams and helps employees feel appreciated for what they do,” Josh Reeves, CEO and co-founder of Gusto, said in a statement. “We've transformed traditionally impersonal tools for employee onboarding, payroll, and health insurance into a service that connects companies with their teams in a more human way.”

To learn more about the service and how accountants can get involved, feel free to reach out to Gusto directly at Also, feel free to let us know what you think of the name change or if payroll and related services are something you are looking to add as a practice offering.

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