The QuickBooks Online Conversion Crisis – Part 3by
One of the big parts of the overall conversion crisis going on is the serious software and overall infrastructure challenges in transitioning to an online-centric practice, which is what I would like to address in this piece.
As I've pointed out, there is confusion, delay, and a true conversion crisis in the accounting profession as practices try to stage effective, worry-free conversions from any accounting software to QuickBooks Online.
I have also noted that much of the crisis comes from not organizing the conversion and not realizing that add-on programs will need to migrate to online. The pain from that transition has kept many small accounting practices from converting to the obvious advantages of an online practice.
Adding to all of that pain, with all of the add-ons and pricing options available in the QuickBooks Online world â not to mention licensing issues â it raises a ton of questions on how to move forward.
Big Q: How to Migrate?
The clear solution here is to pick an infrastructure and stick with it. Outline your software and service offering(s) of choice and distribute it uniformly across your client base. And make it clear that in order to work with you, your clients have to use your software structure. After all, they are not accounting experts, you are, and you have determined that this structure is best for you and them.
Build the investment proposal as a simple, one page or less to your client. Take every initiative to have control of the software, the licenses, and their costs, including QuickBooks Online Full Service Payroll, payments, and any other applications your firm offers.
Put a lot of thought into your service package menu. Remember, making something easy to use can be a difficult task as you consider each option. Decide what to keep and what to throw away. Make it as easy as possible for your client to make the decision to go online.
Do not offer more than three service options. Be completely knowledgeable in what you are offering. Understand why you have chosen those packages and be prepared to explain and defend them. The goal is a modern online practice. Take this opportunity to clean up your practice.
Also, ask yourself: Are you the best fit for this client? Can they be served better somewhere else?
Finally, I encourage you to abandon traditional hourly billing. You are too efficient and effective for that these days. Make the path to the cash box as easy as possible for you and your client. Follow up, follow through, and close the deal.
All I can say is that at my firm we went through the pain and we now have simple, straightforward menu pricing for standard services. We enjoy consistent, monthly cash flow with healthy profits. I might add that QuickBooks Online makes my practice run as smooth as silk. I have time to really help my clients and I can actually see my family from time-to-time.
Until next time, and as ever, please feel free to share your thoughts and comments on the current conversion crisis.