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Closing the Deal

PwC to Help Promote Sage Live to SMBs

Sep 17th 2015
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Sage and Big Four firm PwC have inked a partnership that, for now, looks to aid the promotion of the new Sage Live product to small and midsized businesses around the world, starting in the United Kingdom.

For those still unaware, Sage unveiled Sage Live (then known as Sage Life) back in May. Sage Live came about through a partnership with Salesforce, which is helping Sage combine CRM with whatever general ledger product businesses or accountants are using, allowing for the creation of a dashboard that offers insight into a business activity and financial status. All of this can be accessed via mobile device as well.

As part of the arrangement with PwC, Sage Live users will be able to benefit from tailored services from PwC's My Financepartner, including:

  • A premium implementation service to help maximize the benefit of the technology for their business.
  • A “competitively-priced” offering combining accounting and compliance with business advice, hosted entirely in the cloud on Sage Live.

Also, through open Application Program Interfaces (APIs), PwC's My Financeparter can combine data from a variety of systems and offer real-time insight on the performance of Sage Live users' businesses.

PwC officially set its sights on the SMB market last fall with the launch of its cloud accounting platform My Financepartner in the United Kingdom. This platform was developed by the firm this year and was designed to allow SMB users to gain access to a PwC accountant, a UK-based finance shared-service center, and a suite of management information reports and tools, according to an AccountingWEB UK report.

While this new deal with Sage is expected to take effect in the United Kingdom, it is aimed at the global market and there are plans to roll it out as such in the coming months, according to Alain Lang, Sage's executive vice president, global strategic partnerships & alliances.

“PwC has a major intent toward the SMB marketplace; all the big firms are moving that way. PwC had been speaking to us to offer a service around Sage Live as we launch it into the market. They tailored their offering to these businesses,” said Lang. “Historically you wouldn't have thought a big firm like this would have a price point attractive to [SMBs], but they offer advice and compliance around a pre-existing platform. We are, of course, happy to work for them.”

As for the specific interest in helping promote Sage Live, in return for recommendation of PwC accounting and consulting services for SMBs, Lang admits Sage's partnership with Salesforce was an integral component, as was their use of the Salesforce platform to support the product.

Lang noted that how the PwC arrangement will work on their end is that Sage Live is sold through Sage's customer businesses centers. Any lead that comes in, they work with the customer to serve their needs, and as part of those interactions, if a customer expresses interest in services, such as setup and migration, or other form of compliance work, PwC would be recommended as a partner to speak with on these services.

“This is not in any way a threat to any accountant partner we currently have and we encourage them to learn about the benefits of Sage Live for their firm and their clients as well,” said Lang.

He also noted that it is likely PwC could aid similarly with other Sage products, including Sage Impact, a newly developed platform for accountants and businesses that are already using – or planning to use – cloud-based applications, designed to allow them access from one interface, without the need for multiple logins.

Lang also admitted that the timing of the announcement, albeit coming from PwC in the United Kingdom, was relevant as Dreamforce â€“ Salesforce's mega user and partner event – is currently in session, where Sage and PwC partners are in attendance.


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