In an effort to boost its membership in a struggling MSN network, Microsoft announced this week that it is considering offering free Internet access to MSN members.
Microsoft officials indicate that no decisions have been made yet, but they are looking at many different pricing models, including cheap or even free access to the Internet.
The thinking behind free access is to draw members to the MSN site, and gain revenues for Microsoft from a percentage of all transactions that occur as a result of members visiting on-line sponsors at the MSN site.
Financial models continue to change in the world of the Internet. Stay tuned, more to come . . .