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Global Accountant Program Coming to Sage

Jul 27th 2016
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Sage’s accountants network is about to get an upgrade, with plans to ultimately merge with the company’s Partner Program so accountants and bookkeepers around the world will have a chance to reap the benefits of recommending the company’s products.

There was not a lot of fanfair around this impending move here at Sage Summit 2016, particularly compared to product news and celebrity keynoters, but it is being discussed. We were able to sit down with Sage vice president, accountant products Ray Barlow to get some plan details.

The Sage Accountants Network, as it has been known, was largely a regional (specifically North America) group, with the core focus on offering Sage software, service and support to accountants at a deep discount. Now, with direction from Barlow, the program is likely to evolve to resemble more of a loyalty rewards program complete with tiered benefits for increased recommendation.

While the program does not yet have an official name, accountants and bookkeepers will essentially be able to earn discounts or commissions they can pass on to clients or maintain as discounts to clients based on tier you achieve, according to Barlow. There will also be benefits such as marketing money for the practice, as well as training and consulting.

If this seems familiar, you would not be wrong in that the new accountant and bookkeeper program – at least the current plans for it -- will very much resemble what channel partners experience under the current Sage Partner Program. Barlow stressed that unlike current channel partners, accountants and bookkeepers are not expected to “sell” to move up the tiers and reap benefits, but remain “recommenders.” Sage’s sales team, however, will be able to keep track of these recommendations via a Partner Portal, much like current channel partners have.

“We have to combine the SAN with the new Partner Program and make it more global. I have to build one program and that’s the Sage Partner program for accountants and bookkeepers,” said Barlow. “We want to give accountants a good experience with our products and ensure they’re happy and they’ll refer us. They will have a chance to see the benefits of that referral.”

More specific details of this new accountant and bookkeeper program will be revealed, likely later this year.

So what’s your view of such programs? Are you part of one now, what has your experience been? We would love to keep this conversation going so feel free to post below or blog.


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