How many e-mails have you received this election year? If you're like most of us, quite a few. We're on carefully selected databases used by both parties, and as a consumer and/or user of the Internet, you're bound to have made one of these many lists.
How effective are these e-mail reminders? Experts say that both parties are hoping for the 'forward' approach. While many of us do not forward unsolicited e-mails like the ones for the election, many others thrive on keeping the 'community' aspect of the Internet alive by forwarding all types of e-mail, be it jokes, news or some other kind of topic.
For example, there are approximately 800,000 names in the Republican National Committee's database. The real magic of e-mail will become evident when many of these recipients forward the e-mail they receive to others. In fact, the Committee hopes to reach as many as 10 million people.
Motivating the reader to open up the e-mail is key. Some e-mail messages use capital letters and exclamation points, and others write theirs like all other e-mails.