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Accounting Top 100 Social Media Leaderboard

Dec 8th 2021
Social Media Specialist Avalara
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Congratulations to all who made the top one hundred this week! We applaud our Accounting Top 100 participants as we recognize the extra effort it takes for these professionals to be active on social media on top of managing their businesses and careers.  

If you are not familiar with our social media leaderboard, participants are scored according to their social media activity (you may read more about how it works at the end of this article). 

Our Partner Program provides valuable tools to support your clients and our Accountant Program can help empower your firm’s growth and profitability.  Be sure to click the links to learn more.

As 2021 closes, not only is it a wise to reflect on the past year but it’s also a good time to look forward to the coming year and imagine what major issues could have an impact on this industry.  With this in mind, it is why we asked members of our leaderboard community to comment with their predictions and projections on big trends for accountancy in 2022.

We invite you to check out their insightful social reactions to the latest #AccountingTop100 bulletin release below.

Here are some highlights from the latest Top 100…

Over the next several releases, we’ll be featuring leaderboard members who sit on our newly launched Meta Influencers Roundtable.  Our first spotlight is CPA Practice Advisor editor in chief, Gail Perry, CPA, who sits at the helm as moderator of our quarterly roundtable discussions. 

In addition to leading editorial content at CPA Practice Advisor, Gail is also a well-known public speaker and is the author of more than 30 books (including For Dummies and Surviving Financial Downsizing: A Practical Guide to Living Well on Less Money) and maintains a small tax practice. Gail is a graduate of Indiana University where she earned her bachelor's degree in journalism. After returning to school to study accounting at Illinois State University, Gail earned her CPA and worked for Deloitte's Chicago office as a state and local tax specialist. She is a former tax columnist for the Indianapolis Star newspaper, has been an adjunct professor teaching introductory accounting and personal finance, and spent 10 years as a computer applications instructor at the Indiana CPA Society. Gail was the publisher and editor-in-chief of AccountingWEB before joining the CPA Practice Advisor team.

We are grateful to have this venerable industry influencer lead the way as we plan upcoming roundtables!  Read about the November 1 Roundtable: Accounting Meta Influencers Discuss Trends, Provide Actionable Insights.

Movers and shakers: Take note of Samantha Mansfield, @snmansfield on Twitter. Samantha is the founder of Samantha Mansfield, LLC an accounting and technology consultant out of Milford Michigan. Close on Samantha’s heels is Kacee Johnson, @kaceebop on Twitter. Kacee is the Senior Director Strategy & Innovation @CPAcom. This week, Kacee advanced a remarkable 100 points from #171 to land within the top 100 at #71.  

Way to go, Samantha and Kacee!  Your social efforts really paid off this week!

Social Reactions

How the leaderboard works: The Accounting Top 100 social media leaderboard uses an algorithm that scores and ranks users based on five separate metrics, each of which is weighted according to its perceived value. These five metrics are calculated every two weeks and combined to form a Power Score: a 1-100 value based on Rise.Global’s Relative Scoring Method. This Power Score determines a user’s rank on each new leaderboard release.


Want to see yourself rank even higher?

Remember, a new leaderboard with updated rankings is generated every two weeks, so keep up the great work on social media and watch your ranking climb!

Think you’ve got what it takes to make the Top 100? Join for free today!

Avalara’s Accounting Top 100 leaderboard (the “Leaderboard”) is assembled using a list of accounting professional users that’s curated by manual entry as well as by Rise.Global's internal Twitter search functionality. We reserve the right to change scoring metrics used for ranking and to exclude anyone from the list, in our sole discretion. The Leaderboard is not an endorsement, recommendation or sponsorship of any of the accounting professionals on the Leaderboard, and we do not make any representation or guarantee of their ability or reliability. Assessments by different methods or based on different information may yield different results. The Leaderboard is only a starting point to gather information about accounting professionals, and you should not rely on it to decide whether to hire an accounting professional.

For feedback and/or questions please contact [email protected].

Replies (6)

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By OmahaCPA
Apr 5th 2018 02:32 EDT

I was actually on the list before? Figured I was one of the newcomers. Glad to make it though!

Thanks (1)
Replying to OmahaCPA:
Alan Holley headshot
By AlanHolley
Apr 5th 2018 12:30 EDT

The leaderboard was "soft launched" over a month ago, so you were likely included in the initial user list while everything got up and running. Newcomers are those in the Top 100 who signed up in-between leaderboard releases. Glad you made it as well!

Thanks (0)
By JanetWaston
May 17th 2018 02:20 EDT

I think this is a real great blog article. Thanks Again. Much obliged.

Thanks (1)
Geni Whitehouse
By Geni Whitehouse
Jun 26th 2018 19:21 EDT

Thank you Avalara and AccountingWeb for the very kind words! Scaling New Heights was a blast. So happy to see a new face in that number 1 slot! Go Tom Hood!

Thanks (0)
Replying to evenanerd:
By Seth Fineberg
Jun 28th 2018 08:48 EDT

They did the algorithm, we publish the results. In the end, it's all math!(figured you'd like that). Keep being you!

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Keith Gormezano
By Keith Gormezano
May 15th 2020 21:34 EDT

Well, I have gone from 343 to 240 as of April 29th on the #accountingtop100 list. Maybe one day I will see @drquickbooks of "always sunny" and shut down Seattle next to 99 other accountants (many of whom I know and follow) after I share a few more gifs which are supposed to help increase your rank.

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