Transform Awkward Pricing Conversations Into Wins

Even if they genuinely enjoy meeting with clients, most accountants hate the inevitable question, “So, how much is this going to cost?” This is particularly true during the busy season.

This indispensable guide examines why this conversation is just so awkward and tells you how to create a genuinely positive interaction when price comes up.

Inside, you'll discover:

• The psychology of pricing: Why you and your client view the same thing differently
• How to make a sales pitch in the COVID-19 era of frugality
• A checklist to follow so you can methodically practice ensuring your pricing strategy is a win

Eliminate the awkwardness, close the sale and earn more with help from this guide.