Anatomy of a Pricing Conversation

Chad Davis from Live CA answers challenging questions regarding pricing for accounting firms

Pricing is one of the most challenging areas for any accounting firm and dredges up lots of questions. The most common are: What should you charge for? How much should you charge, and on what basis?

To make things tougher, when your client gets involved, you have to present your pricing in a convincing way.

If you are facing this (or think you will in the near future), take a look at this guide.

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Renowned thought leader and speaker Chad Davis explains:

• The multiple stages of a pricing conversation
• What information you need from your client
• What information you should share about your services (and at what stage)
• How to present your solution and pricing in a compelling way