Wes Wilkins is vice president of marketing at Circulus and when not geeking out on all things marketing he geeks out on video games, sports, craft beer, music, food, and his two husky compadres, Stevie Nicks and David Bowie.
Thanks for the comments, Tim - you make some great points. To your comment about focus, the "all things to all people" approach could really limit your effectiveness in the realm of thought leadership. When true thought leadership is combined with dedicated focus, the results could make a serious impact on a business.
I absolutely agree with your 3 keys to thought leadership success, and particularly agree with your comments on the role of PR and marketing. If thought leadership is wholly owned by these functions, it increases the risk of diluting the effectiveness, or worse yet, can strain the credibility of those associated with the message.
My answers
Thanks for the kind words, Will - I'm glad you appreciated the article.
Thanks for the comments, Tim - you make some great points. To your comment about focus, the "all things to all people" approach could really limit your effectiveness in the realm of thought leadership. When true thought leadership is combined with dedicated focus, the results could make a serious impact on a business.
Thanks for taking the time to comment, Craig.
I absolutely agree with your 3 keys to thought leadership success, and particularly agree with your comments on the role of PR and marketing. If thought leadership is wholly owned by these functions, it increases the risk of diluting the effectiveness, or worse yet, can strain the credibility of those associated with the message.
Cheers!
Wes