Sally Glick
Member Since: Mar 17th 2008
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Feb 25th 2015
The 10 Best Ideas for Accounting Firm Business Development
Business development is different from marketing and branding communications! Unfortunately, many CPAs at firms of all sizes do not fully...
Auditing
Jan 28th 2015
How Accountants Can Make Themselves Essential to Their Clients
At a recent roundtable for attorneys, I led a discussion on how professional service providers can become essential to their clients. I...
Practice Excellence
Dec 19th 2014
In the Calm Before the Storm, Sit Down and Talk with Your Clients
Before things get really hectic in tax season, consider how you can plan meetings with clients, and interact with them in a meaningful way...
Practice Excellence
Dec 15th 2014
Support Your Clients: Nominate Them for Local Awards!
Many firms are just too busy to think about this, but we have noticed that our clients and colleagues are very appreciative of being...
Practice Excellence
Nov 19th 2014
When Communicating with Your Clients, Less Is Often More
Every marketing article, every professional conference, every accounting firm consultant, seems to be hammering home the same message:...
Practice Excellence
Oct 20th 2014
How to Grow through Alliances
Strategic alliances can play an important role as a part of any CPA firm's marketing plan. What is interesting about these special...
Practice Excellence
Sep 12th 2014
Marketing Plan Is the Key to Prioritization
Read more articles by Sally Glick here . While reading a recent article titled", Bondage to Busyness ", by Alan Morinis, I was struck by...
Practice Excellence
Aug 29th 2014
How to Wear the 'Business Advisor' Hat
Read more articles by Sally Glick here . When blogging and sharing information with small- to midsize CPAs regarding how to best market...
Practice Excellence
Aug 15th 2014
Small Firms Can Market Like the Big Guys
Read more articles by Sally Glick here . Most CPA firms, of any size, focus on building their brand—having a strong reputation—in their...
Practice Excellence
Jul 22nd 2014
How to Go Solo Without Going Crazy
Read more articles by Sally Glick here . Recently I had dinner with a friend of mine who is a solo practitioner with a practice that...
Practice Excellence