Investors tend to be skeptical of the accuracy of financial statements. Good audits are the cornerstone of fair financial markets; the PCAOB is the main factor towing the weight and responsibility to help the integrity of financial markets
Social media can really make or break a business. One thing most people don't know is due to FB's algorithm, only the people who engage with our posts will SEE our posts. My friend is a roofer and really struggled with his social media presence. I coached him to post content that would increase engagement. Posts like "fill in the blank", or "comment if". His clients started to interacts, which increased the number of people viewing his posts, which helped to drive business.