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Without any doubt, URLs are the most basic part of SEO but yet they hold a significant amount of importance. As per the recent report by Backlinko, the URLs are considered as one of the top 50 ranking factors by Google. However, there are thousands of people who are still using suboptimal and incorrect URLs.
In this post, we will tell you about the technique to create an SEO friendly URL. Read this complete article and make some awesome URLs.
Simple & Relevant URLs
While it looks obvious, but still you can find many websites who make a mistake by making complicated and irrelevant URLs. However, the main key to make sure users and search engines understand your URLs well is keeping them accurate, simple, and compelling. Although, URLs having codes and numbers don’t create a problem, but still, it advised to use words that are comprehended by the people.
Matt Cutts, who is a former head of Google’s spam team strongly recommends that the users should keep the number of words in a URL to the minimum. So, you should try to keep anywhere between three to five words and a maximum of 60 characters as it looks simple and allows users to have a clear idea about the content.
Use Lowercase letters
There are many cases witnessed where problems have arisen with duplicate pages due to uppercase letters. That’s why it’s strongly recommended that you should always use lowercase letters to make sure your URL remain unique. You can join SEO services Delhi to optimize your seo campaign.
Use hyphens instead of underscores
In SEO practice, there are only two choices considered. It can either be underscores or the hyphens. However, the real question is which one should be selected. You should strongly go for the hyphens that are preferred by the Google and considered the best option.
Utilizing safe characters
Another thing that you should keep in mind is never using unsafe characters in your URL. It will harm your website and affect the rankings in a negative manner. Your URLs will work completely fine by using safe characters.
You should stay away from the unsafe characters because it can develop usability issues for the browsers.
Don’t Repeat Keywords
Although it is obvious that you shouldn’t repeat keywords again and again in a URL. Yet, this mistake is committed by lots of websites even in 2017. It is completely pointless to repeat them as Google sees it as a spam. So, if you don’t want your content to look spammy, then use your main keyword only once in a URL.
If possible, try to stay away from the URL parameters and don’t use them. There are lots of issues developed created due to these parameters with the duplicate content.
The majority of individuals neglects the SEO technique to use the perfect URL structure. However, the bitter reality is that your site often gets a boost due to this. If you implement all the above-mentioned practice completely in your URL, then you will get benefits in the search engine rankings.