Deanna White

Member Since: Jan 6th 2014

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Bio

Deanna Arteaga is a professional freelance writer and public relations specialist who for the past six years has covered CPA industry trends for AccountingWEB. She also writes about CPA firm marketing, higher education and professional development for CPAs, and workplace trends in the accounting profession. She has more than 20 years of journalism and public relations experience, including her tenure as a former newspaper reporter in suburban Chicago where she covered breaking news, municipal politics, and state legislative issues.

Deanna Arteaga

Jul 16th 2018

10 Ways to Refocus on Firm Vision This Summer

This time of year, most CPAs and accounting professionals are likely more focused on long days in the sun than long-term firm goals during...

Practice Excellence

Jun 19th 2018

What are the Top Firms for Women in 2018?

Today, expectations have never been higher for women’s advancement in the workplace and the 2018 Accounting MOVE Project will undoubtedly...

Growth

Jun 6th 2018

4 Reputation Risk Management Trends to Know

In today’s all-pervasive environment of online content and marketing, online privacy lawsuits are just one of the reputation management...

Practice Excellence

May 22nd 2018

Prepare Your Clients for the New Revenue Recognition Standard

Beginning in January 2019, all private companies, including small businesses, will have to implement the FASB’s new revenue recognition...

Standards

Mar 28th 2018

FASB’s Changes to Hedge Accounting Standards Seen as Most Significant Since 1998

In August 2017, the Financial Accounting Standards Board (FASB) issued a final Accounting Standards Update (ASU) designed to improve and...

Standards

Mar 2nd 2018

How Firm Leaders Adopt the Best Management Traits

In the accounting profession, where firm leaders routinely have to juggle the constant change of new legislation, rapidly evolving client...

Practice Excellence

Feb 8th 2018

Client Quality is a Top Risk Concern During Busy Season

The recent high-profile litigation of companies, in which their accounting firm is also named for liability or negligence, is a cautionary...

Practice Excellence

Jan 22nd 2018

What Firms Should Know About Gen Z and Millennials

With the accounting profession still facing a shortage of new talent and scores of baby boomer CPAs set to retire, it is more critical than...

Team

Jan 17th 2018

Why the Future of Accounting Looks Bright

The recent Q1 Hiring Forecast from Brilliant , a Chicago-based search, staffing, and management resources firm specializing in accounting,...

Team

Dec 20th 2017

How to Engage Talent in the Modern Firm

Hiring and retaining top talent is a critical success factor in any firm, but as more firms seek to modernize, what does that mean for the...

Team