Deanna Arteaga
Deanna White

Member Since: Jan 6th 2014
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Deanna Arteaga is a professional freelance writer and public relations specialist who for the past six years has covered CPA industry trends for AccountingWEB. She also writes about CPA firm marketing, higher education and professional development for CPAs, and workplace trends in the accounting profession. She has more than 20 years of journalism and public relations experience, including her tenure as a former newspaper reporter in suburban Chicago where she covered breaking news, municipal politics, and state legislative issues.
Aug 16th 2019
New Networking Strategies Help More Women Achieve Partner Goals
Business development is a critical requirement for anyone hoping to make partner in most CPA firms. Today, candidates can no longer simply...
Growth
Jun 28th 2019
How to Stay on the Partner Track While on the Flex Track
Flexible work arrangements have become fairly common in accounting as firm leaders realize they have to provide CPAs options to balance...
Growth
Aug 29th 2018
Why Technology Won't Hurt Client Relationships
For years, accountants have worried that advances in technology will erode the relationship they have with their small business clients,...
Trends
Aug 14th 2018
How to Prep for New Revenue Recognition Standard
The countdown to implement the new revenue recognition rules from the Financial Accounting Standards Board (FASB) is quickly approaching...
Standards
Jul 16th 2018
10 Ways to Refocus on Firm Vision This Summer
This time of year, most CPAs and accounting professionals are likely more focused on long days in the sun than long-term firm goals during...
Practice Excellence
Jun 19th 2018
What are the Top Firms for Women in 2018?
Today, expectations have never been higher for women’s advancement in the workplace and the 2018 Accounting MOVE Project will undoubtedly...
Growth
Jun 6th 2018
4 Reputation Risk Management Trends to Know
In today’s all-pervasive environment of online content and marketing, online privacy lawsuits are just one of the reputation management...
Practice Excellence
May 22nd 2018
Prepare Your Clients for the New Revenue Recognition Standard
Beginning in January 2019, all private companies, including small businesses, will have to implement the FASB’s new revenue recognition...
Standards
Mar 28th 2018
FASB’s Changes to Hedge Accounting Standards Seen as Most Significant Since 1998
In August 2017, the Financial Accounting Standards Board (FASB) issued a final Accounting Standards Update (ASU) designed to improve and...
Standards
Mar 2nd 2018
How Firm Leaders Adopt the Best Management Traits
In the accounting profession, where firm leaders routinely have to juggle the constant change of new legislation, rapidly evolving client...
Practice Excellence