Deanna White

Member Since: Jan 6th 2014

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Bio

Deanna Arteaga is a professional freelance writer and public relations specialist who for the past six years has covered CPA industry trends for AccountingWEB. She also writes about CPA firm marketing, higher education and professional development for CPAs, and workplace trends in the accounting profession. She has more than 20 years of journalism and public relations experience, including her tenure as a former newspaper reporter in suburban Chicago where she covered breaking news, municipal politics, and state legislative issues.

Deanna Arteaga

Aug 16th 2019

New Networking Strategies Help More Women Achieve Partner Goals

Business development is a critical requirement for anyone hoping to make partner in most CPA firms. Today, candidates can no longer simply...

Growth

Jun 28th 2019

How to Stay on the Partner Track While on the Flex Track

Flexible work arrangements have become fairly common in accounting as firm leaders realize they have to provide CPAs options to balance...

Growth

Aug 29th 2018

Why Technology Won't Hurt Client Relationships

For years, accountants have worried that advances in technology will erode the relationship they have with their small business clients,...

Trends

Aug 14th 2018

How to Prep for New Revenue Recognition Standard

The countdown to implement the new revenue recognition rules from the Financial Accounting Standards Board (FASB) is quickly approaching...

Standards

Jul 16th 2018

10 Ways to Refocus on Firm Vision This Summer

This time of year, most CPAs and accounting professionals are likely more focused on long days in the sun than long-term firm goals during...

Practice Excellence

Jun 19th 2018

What are the Top Firms for Women in 2018?

Today, expectations have never been higher for women’s advancement in the workplace and the 2018 Accounting MOVE Project will undoubtedly...

Growth

Jun 6th 2018

4 Reputation Risk Management Trends to Know

In today’s all-pervasive environment of online content and marketing, online privacy lawsuits are just one of the reputation management...

Practice Excellence

May 22nd 2018

Prepare Your Clients for the New Revenue Recognition Standard

Beginning in January 2019, all private companies, including small businesses, will have to implement the FASB’s new revenue recognition...

Standards

Mar 28th 2018

FASB’s Changes to Hedge Accounting Standards Seen as Most Significant Since 1998

In August 2017, the Financial Accounting Standards Board (FASB) issued a final Accounting Standards Update (ASU) designed to improve and...

Standards

Mar 2nd 2018

How Firm Leaders Adopt the Best Management Traits

In the accounting profession, where firm leaders routinely have to juggle the constant change of new legislation, rapidly evolving client...

Practice Excellence