Another excellent article by Kaydee. I particular thought that one paragraph brought it all home —-“ Here’s what you should be asking yourself: Where do you fit into that? Are you accessible, informative and providing value that isn’t already being solved by an algorithm?”
As a millennial in a Baby Boomer's body I continue to want to learn new things and be able to relate to everyone and make sure what I do matters to the people I interact with and not just me.
Excellent article. It tells it like it is. The future is all about utilizing technology and adapting to the changing world.
CPA's have to change the nature of how the public looks at them to keep the profession going. it's not just about the audit which is exclusive to CPA's. It is about helping individuals, businesses and others understand the numbers, which means advisory services and not compliance services. CPA's have to get the general public to understand that they are "Trusted Advisors"not just number crunchers who have been licensed by a state and comply with a rigorous state of rules to keep themselves certified and ethical. They can help their clients be more profitable, liquid and solvent. This encompasses much more than doing financial statements. Everyone in the world is now creating businesses to sell bookkeeping and accounting services that are not licensed or regulated. This does not mean that they are any less capable them the CPA depending on their background and eductation. This is where branding and marketing comes in and where the CPA should be focusing. The world is changing and new occupations are being created that didn't exist in the past. It's not that the Accounting Profession needs to be renamed. It's that Accountants, CPA's, and Bookkeepers need to let people know why their clients and prospects are special and differentiate themselves.