Alice Ko, CPA, CA, is the Head of Content at Procurify, a spend management software platform that helps organizations proactively manage spend to drive operational efficiencies and long-term business growth. She launched her career in audit at KPMG before working in a number of different in-house accounting and finance roles across the US and Canada. Alice now bridges her background in audit, analytics, and finance to help B2B and tech organizations build strategic and scalable marketing and content plans with a focus on generating leads and meeting targets.