One of the most underutilized, yet effective, marketing tools for CPA practices is the social proof from clients that you have worked with, a.k.a TESTIMONIALS.
If you look anywhere, you can see the persuasive power of testimonials.
Let’s say you order a book on Amazon, and you read the reviews to see what other people thought of it. If you are purchasing a software product online, you take a gander at the experience of those who have already purchased it and how it has worked for them.
Just yesterday, my office manager was creating a list of potential restaurants for my firm’s annual holiday dinner. She made a list and sent it to the office for general feedback. But what made her final decision were the reviews from the previous restaurant goers.
The reviews that helped her make a decision didn’t just touch on the quality of food. It was the review that testified to the caliber of customer service, the one that explained how the waiters went above and beyond to fulfill their requests. It was the review that made that restaurant different. (It also helped that the restaurant had almost double the number of reviews than many of the others.)
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About Salim Omar
Salim Omar is the author of The Million Dollar CPA Firm. He is also a successful business owner of Straight Talk CPAs, an accounting firm, and President of CPA Marketing Genius. He has a passion for helping CPAs engage in personal growth and professional development. While he is not working he enjoys trying an eclectic fare from an Indian restaurant or catching up on some reading on the Florida coast.