In today’s competitive climate, one way for you to distinguish your firm is for you to be honored or recognized in the community. While it is always nice to be nominated by others who recognize your value, there is no reason you cannot nominate your firm for many different awards offered by the local Chamber of Commerce, business publication or other civic groups. Your firm may be appropriate for consideration as “Best Company of the Year,” ‘Most Philanthropic Company,” “Most Psychologically Healthy Workplace,” “Best Accounting Firm,” or other similar programs.
If you do win acknowledgment for your initiatives and unique approach, you can announce it on your website and Facebook page, you can send out a press release and you can include details and pictures in your client newsletter. You can promote your success and have the bragging rights that accompany critical awards and the credibility they bring.
Awards and accolades impress existing employees and future employees as well as clients, prospects and business leaders, building morale, increasing pride and encouraging camaraderie. It takes some time to watch for these programs and complete the nomination forms but the investment may be well worth your time.