Now that tax-filing season is officially over, the “dead season” for CPAs and tax professionals in small to medium-sized firms has arrived. But you don’t have to allow your practice to descend into the summer doldrums. This is the time of the year when marketing can lead to new opportunities or an expansion of existing services – or both.
Shake things up this summer by making a conscious effort to aggressively market your practice. Best of all, it doesn’t have to cost you an arm and a leg.
To help you out, we’re providing a series of articles designed to stimulate business growth. This first article looks at how your website is today’s business card.
Marketing is no longer as simple as handing your business card to someone who might be interested in your services. Not in this electronically connected society. As a result, it’s important to establish a visible online presence – and maintain it and update it – by creating a website for your practice.
First, let’s talk logistics. If you’re not inclined to handle the technical details yourself – which is perfectly understandable – you should enlist a skilled and knowledgeable staffer or hire outside help. This covers everything from functionality to website design. Of course, you’ll have final say over the finished product, so make sure the website reflects your practice and who you really are.
About Ken Berry
Ken Berry, Esq., is a nationally known writer and editor specializing in tax, financial, and legal matters. During his long career, he has served as managing editor of a publisher of content-based marketing tools and vice president of an online continuing education company. As a freelance writer, Ken has authored thousands of articles for a wide variety of newsletters, magazines, and other periodicals.