Developing new business can be frustrating for any firm, especially when your competitors seem to attract all the attention as experts in their field. But are you hiding in plain sight?
You’re often left in the dark, seemingly invisible to prospects. It’s understandable, after all, when prospects have a choice, why not choose to work with a recognized expert?
Here’s a little-known secret, though: many of those industry experts are probably no more knowledgeable, experienced, or charismatic than you are – they’re just more visible. They’ve figured out the trick to shining a light on their expertise and attracting all the attention. Moreover, it appear as if you’re basically hiding from your prospects.
Becoming a High Visibility Expert
Now that you know visibility of your expertise is the key to winning new business, you can take advantage of a proven process to help you become visible as a recognized and trusted industry expert. There are many benefits to becoming a Visible Expert, including:
- Building your firm’s brand value
- Attracting more referrals
- Developing new partnerships and other relationships
- Significantly increasing business and revenue
So, you ask, how do I get started on becoming a Visible Expert? Here are some tips:
1. Narrow your focus. Choose a specific target market that you want to focus on. Perhaps it’s an industry or a type of service. Don’t attempt to be an expert on everything.
About Lee Frederiksen
Lee W. Frederiksen, PhD, is managing partner at Hinge, a marketing firm that specializes in branding and marketing for professional services. Hinge conducts groundbreaking research into high-growth firms and offers a complete suite of services for firms that want to become more visible and grow.