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How to Build a Successful Niche Firm


For many CPAs and accounting professionals, carving out a niche in the industry allows them to do work they enjoy. That's the case for Sherrell T. Martin, founder of Nitram Financial Solutions. Here, she discusses the power of niche accounting and how to attract and retain clients by doing what you love.

Feb 25th 2022
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Few people have the opportunity to combine their passion with their work. But Sherrell T. Martin has been able to do just that, combining her love of interior design with her expertise in accounting and bookkeeping.

Martin is the founder of Nitram Financial Solutions, a financial management and consulting practice focused on clients in the interior design and design-build industries. Martin started her firm a decade ago, in 2012, but it was not until about a year ago that she switched to focusing exclusively on interior design and design-build clients.

“I started to reflect on the clients I had worked with, and what I liked and didn’t like, and kept coming back to this creative aspect,” Martin said. 

Martin had previously worked with design clients that were small startups, so she sought them out again, starting her own firm based on doing what she loves. 

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