We all know marketing, especially for yourself, is not an accountants’ strong point. But what if you stand in front of a group of people, telling them something they would otherwise have to pay to learn?
Said speaking engagement could easily net you client interest, but there are drawbacks. Say you get invited to speak by an organization, they often choose the date, time and length of presentation. They might be fussy about topics, but you can work through that. You are investing your time, but you won’t necessarily get paid for appearing. Still there is an upside as well, if you go about it the right way.
10 Easy Steps to Getting the Right Speaking Engagement
Why 10 steps? You are an accountant. You want to be thorough. So here's what you should try in order to get speaking:
Step One: Determine if this a good fit for you? If your greatest fear in life is speaking in front of groups, find another strategy. If you secretly wanted to be an actor on stage, keep reading.
Step Two: Think about local community groups that hold regular meetings and feature guest speakers. Build a list. Your church or religious organization might fit. Service clubs too. What about homeowners associations? The local chapter of your alumni association? Don’t forget local libraries, get creative.
Step Three: Align the type of person you want as a client with the organizations most likely to attract them. Review your list, culling out the groups that don’t fit your profile. If you want small business owners as clients, the chamber of commerce might be an obvious choice. You want to be a member before asking. A medical society is a good fit for CPAs focusing on medical practices. The clubhouse in a retirement community probably doesn’t attract the prospects you want.