Share this content

Advance Your Knowledge With a Fintech 201 Guide


You've taken the time to learn what fintech is, started working on improving your tech stack, and are actively looking for opportunities to use technology to make your life easier. It's time to move up to the next level. In an interview with Amy Anthony, expert Michael Ly talks Fintech 201 for those ready to move ahead.

Jun 10th 2022
Share this content

As many accounting professionals know, innovation in business often trails innovation in the consumer experience. Businesses typically make changes based on consumers’ expectations, but accountants must think about how to survive given that innovation is happening more quickly than their firms can change.

That’s according to Michael Ly, CEO of Reconciled, a full-service virtual bookkeeping firm. Ly built his online-only practice on the premise that innovation needs to be a priority. Moreover, using the right technologies, and foreseeing the impact on the profession and the clients he serves, was essential to the success of his business.

While Reconciled allows businesses to purchase subscriptions to its services directly on its website, Ly recognizes that most firms don’t operate that way. 

“That’s a huge transformation that still has to happen,” Ly said. 


In order to innovate, accountants and firms must consider consumer behavior and what consumers have come to expect when purchasing services, which is the ability to buy online. Although some firms have not shifted quickly enough to keep pace with consumer behavior, others are on the leading edge and want to take the next step toward competing in the new world of fintech. 

Register for free to continue reading

It’s 100% free and provides unlimited access to the latest accounting news, advice and insight every day. As well as access to this exclusive article, you can:

Content lock down, tick icon

View all AccountingWEB content

Content lock down, tick icon

Comment on articles

Access content now

Already have an account?

Replies (0)

Please login or register to join the discussion.

There are currently no replies, be the first to post a reply.