Marketing is not easy, particularly with more channels than ever, making the right choices for marketing you firm has become increasingly challenging. What is easy is making mistakes.
If you have a sneaking suspicion that you’re wasting time and marketing money, chances are you are. To help you make smarter decisions about your marketing efforts, let’s take a look at the five most common marketing mistakes made by accounting firms.
1. No Real Strategy
Many accounting firms don’t have the luxury of a dedicated marketing department staffed with experienced marketing professionals. Instead, a firm principal or perhaps a committee of partners makes marketing decisions based on gut instincts and bad advice.
As a result, the so-called “marketing plan” ends up being a random collection of ideas stitched together from well-intentioned suggestions:
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About Lee Frederiksen
Lee W. Frederiksen, PhD, is managing partner at Hinge, a marketing firm that specializes in branding and marketing for professional services. Hinge conducts groundbreaking research into high-growth firms and offers a complete suite of services for firms that want to become more visible and grow.