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The Problem with Answering, “What’s Your Hourly Rate?”

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“What’s your hourly rate?” is typically the first question asked by potential clients. You’re expected to share your prices. However, answering their question doesn’t really tell them anything.

Jan 14th 2020
Price and Profit Coach Business Success Solution
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“What’s your hourly rate?” is typically the first question asked by potential clients. You’re expected to share your prices. However, answering their question doesn’t really tell them anything.

Here’s why:

  • You’re instantly judged.
  • If your rates are outside of her expectations, then she moves on.
  • You charge more than most, but you’re super quick. Your clients actually pay less than someone whose fees are lower, but require more time to complete the work. 
  • You no longer offer an hourly rate. But, unsure how to respond.

Culturally, we’re trained to immediately ask about pricing. Most people don’t realize that’s a hollow question.  Starting a conversation with your fees overlooks important, relevant information.

It’s similar to purchasing a new vehicle because it’s within your budget, but the vehicle fails to meet your specific needs.

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