Small business owners are facing numerous pandemic-related challenges, but what about the obstacles faced by their accountants, like undervaluing yourself? If you've been losing money because you're guessing your clients' "money stories," here's how to stop.
There are many reasons why accountants and bookkeepers undercharge for our services. And, no, it’s not always because we’re “afraid” to charge what we’re worth.
Sometimes, we don’t understand our own value. We discussed that challenge - and how to overcome it - in a previous article.
But sometimes, we’re confident in the value of the services we provide. We’re less confident that the client will pay what we want to charge. This leads us to undercharge for our services, which, in turn, can lead to overwork and dissatisfaction with the customer relationship.
Why do we do this?
Telling Our Clients’ Money Stories for Them
One of the first things I did when I started my bookkeeping practice was hire a business coach. And one of the first things I learned from her was to stop telling my clients’ money stories for them.
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Billie Anne Grigg has been a bookkeeper since before the turn of the century (this one, despite what her children think). She is a QuickBooks Online ProAdvisor, LivePlan Expert Advisor, and a Mastery Level Certified Profit First Professionals. She is also a guide (coach) for the Profit First Professionals organization. Billie Anne started...