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5 Reasons Clients Fire Their Accountant

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Clients will sometimes end a relationship with their accountant for practical reasons, but you should consider what steps you can take to improve client satisfaction and make things easier for your clients so they stick with you. Here, Jon Hubbard of Boomer Consulting talks about the top reasons clients leave and what you can do to show clients how much value you bring before it's too late.

Feb 10th 2022
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Losing a client can be hard, yet it happens all the time. Sometimes, the reasons are simply out of your control. For example, maybe the client’s business was sold or merged into another company that has a long-standing relationship with another accounting firm. However, there are many reasons clients decide to fire their accountants. Keeping your clients happy and loyal is an ongoing process, and it's about much more than preparing an accurate return or financial statements. Here are five reasons clients fire their accountants and what you can do to avoid the problem.

Lack of Proactive Communication

Sure, you call your client to schedule fieldwork, follow up on PBC requests lists or remind them to send documents on time, but do your clients hear from you only ahead of deadlines? As your client's trusted advisor, you are responsible for anticipating changes that will affect them. Don't wait for your clients to ask you how shifting accounting standards or potential tax legislation will impact their business. Instead, reach out proactively to initiate the conversation, which will show your clients you're looking out for them.

No Roadmap for Growth 

You might offer strategic planning, business valuations, wealth management or other services, but a long-standing client might engage a competitor for these services if they don’t know you offer them. When clients don't see a roadmap for growth with your firm, they leave for a firm that shows them the way forward. Talking to your clients about the other services you offer (or could offer, if needed) is crucial. Schedule quarterly or annual planning meetings to discuss their needs and goals and how you can help them get there.

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