In a story published Oct. 8 in The Dallas Morning News, Big 5 firm PricewaterhouseCoopers has found a novel way to get the attention of college students it wants to recruit. Lure them to interviews with breakfast tacos!
In September, the company's consulting arm brought 200 breakfast tacos from Taco Cabana to a recruiting stop at Southern Methodist University. Students swarmed to the PwC booth, which quickly ran out of the tacos. Were students just hungry or were they really interested in PwC?
'We're basically trying to do what we can to get our name out so everybody knows who we are and what we do,' says Taylor Martin, a former SMU student body president who now works as an information technology consultant for the firm.
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