Starting from Scratch is a column by Will Keller, a full-time dad/part-time CPA. He’ll provide a behind-the-scenes view of his efforts to start a small, cloud-based accounting practice called Vanilla, after spending 12 years off the grid raising his kids.
Starting from Scratch
Article
Jan 17th 2018
1
These days, everybody’s talking about content marketing. And for small firms with limited time and resources (like me… and probably you),...
Article
Since the last post in my series on the realities of starting a new practice, instead of pretending like I’ve got everything figured out (...
Article
If you’ve decided to launch a new practice or small firm from scratch, I’m going to give you some simple advice that’s extremely difficult...
Article
In a world where everybody has a phone in their pocket and people are handling more and more things online, I’m convinced that your firm’s...
Blog
If you’re in the process of building a small accounting practice, my guess is that there are two core ideas at the heart of your thinking:...
Blog
This might sound strange coming from a CPA, but I’ve always been fascinated by the world of branding and marketing. I love to ask: How are...
Blog
I don’t know about the rest of you, but sometimes I feel overwhelmed by the amount of content marketing that comes into my inbox every day...
Blog
Before I jump into the details of why I’m ditching my normal life and starting a small, cloud-based accounting firm, I’d like to share the...