Starting from Scratch

Starting from Scratch is a column by Will Keller, a full-time dad/part-time CPA. He’ll provide a behind-the-scenes view of his efforts to start a small, cloud-based accounting practice called Vanilla, after spending 12 years off the grid raising his kids.

Jan 17th 2018
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These days, everybody’s talking about content marketing. And for small firms with limited time and resources (like me… and probably you),...
Sep 15th 2017
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Since the last post in my series on the realities of starting a new practice, instead of pretending like I’ve got everything figured out (...
Jun 16th 2017
If you’ve decided to launch a new practice or small firm from scratch, I’m going to give you some simple advice that’s extremely difficult...
Apr 28th 2017
In a world where everybody has a phone in their pocket and people are handling more and more things online, I’m convinced that your firm’s...
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If you’re in the process of building a small accounting practice, my guess is that there are two core ideas at the heart of your thinking:...
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This might sound strange coming from a CPA, but I’ve always been fascinated by the world of branding and marketing. I love to ask: How are...
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I don’t know about the rest of you, but sometimes I feel overwhelmed by the amount of content marketing that comes into my inbox every day...
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2
Before I jump into the details of why I’m ditching my normal life and starting a small, cloud-based accounting firm, I’d like to share the...