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Starting from Scratch

Starting from Scratch is a column by Will Keller, a full-time dad/part-time CPA. He’ll provide a behind-the-scenes view of his efforts to start a small, cloud-based accounting practice called Vanilla, after spending 12 years off the grid raising his kids.

Practice Excellence
Jan 17th 2018

Content Marketing Tips for Small Firms

by
Will Keller
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people around a table of social media icons
Practice Excellence
Sep 15th 2017

The 3 Biggest Challenges in Starting a Small Firm

by
Will Keller
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Practice Excellence
Jun 16th 2017

Why Small Firms Should Offer Fewer Services

by
Will Keller
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Practice Excellence
Apr 28th 2017

Why a Killer Website is a Priority for Small Firms

by
Will Keller
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Small business
Mar 9th 2017

Cloud, Value Pricing and the New Business Model

by
Will Keller
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Marketing
Jan 18th 2017

Small Firm Marketing: The Art of Branding

by
Will Keller
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Accounting
Nov 23rd 2016

4 Questions to Help You Build Your Practice

by
Will Keller
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Accounting
Oct 12th 2016

An Inside Look at a Small, Cloud-Based Accounting Firm

by
Will Keller
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