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Xero Ups the Pace of Accounting Tech Innovation; Announces Xerocon 2015

Nov 11th 2014
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Xero, a global leader in online accounting software, announced that it has accelerated the pace of innovation with upcoming big data capabilities that put small businesses in better control of their business. Xero also announced that its globally renowned Xerocon accounting show will take place in the U.S. in early June in Denver, Colorado.

Setting the Pace of Innovation
At Solutions 14, Xero previewed its soon-to-be-launched business performance dashboard to approximately 1,000 influential accounting professionals from across the U.S. The dashboard enables business owners and their advisors to understand the health and performance of their business in real time, across a range of indicators. These include how quickly they get paid, how quickly they pay bills and how much markup they earn on sales.

With complete clarity of their business performance, business owners and their advisors can collaborate to make the timely decisions needed to drive business health and growth. Accounting professionals can use the information presented in the dashboards to help grow their firms by providing value-added services to their small business clients in terms of strategic advice and coaching.

“Most business owners don’t know how their business is performing until a month later,” said Jamie Sutherland, President, Xero U.S. “With Xero’s upcoming Business Performance Dashboard and big data capabilities, they will be able to see in real time how they are doing and how they compare to others to quickly make any necessary adjustments. This is just the first step in how we’ll be looking to use big data from our global accounting platform to better serve our customers.”

The Xero Business Performance dashboard will be available within the Xero accounting software — for free to all existing customers — in early 2015. To watch the video of how it works go to:

Future Proof Your Firm with Xero
Xero also announced that its Xerocon accounting conference will take place from June 2 – 4, 2015, in Denver, Colorado. Xerocon 2015 will bring together accounting and bookkeeping professionals and software developers to hear from inspiring keynote speakers on how to grow their business. They will learn how to use Xero’s online accounting platform and ecosystem of over 350 integrated business apps to accelerate their practice and expand their service offerings.

At the same time, attendees will hear from their peers who have transformed their firms by leveraging cloud and mobile technologies to work more collaboratively with their clients. They will benefit from tailored content designed specifically to help them be successful in their role whether it be an accountant, bookkeeper, virtual CFO, consultant or firm owner.

Pre-register at:

“We’re focused on helping the millions of small businesses and their advisors in the U.S. grow and thrive,” added Sutherland. “Xerocon 2015 will educate more accounting professionals on how to grow their firms using Xero and the cloud to help them and their clients succeed.”

About Xero
Xero is beautiful, easy-to-use online accounting software for small businesses and their advisors. The company has 371,000 paying customers in more than 100 countries. Xero seamlessly integrates with over 350 third party tools, and was recently ranked No. 1 by Forbes as the World's Most Innovative Growth Company.


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