(Indianapolis, IN/Bristol, UK - July 17, 2012) - Sift Media has announced that Gail Perry has been appointed to the position of publisher of the company's US accounting business, which presently includes online media outlets AccountingWEB (www.accountingweb.com) and Going Concern (www.goingconcern.com).
Perry has been the editor-in-chief at Sift Media US since 2007, overseeing the content on AccountingWEB. She is a nationally recognized speaker who advises public accountants on using Internet tools to improve their accounting practices.
AccountingWEB serves an audience of accountants in small and midsized businesses. Going Concern reaches a younger audience, those starting their careers, primarily in larger firms.
"I plan to grow the Sift Media brand in the states and fulfill our mission to serve a meaningful purpose in the lives of our readers," said Perry. "Together, these sites allow us to connect with the majority of accountants in practice. Our goal is to help them improve their careers, grow their businesses, and make their work lives easier. "
Tom Dunkerley, managing director at parent company Sift Media UK, said, "This appointment ushers in a new leader and a new era for the US business. When looking for a suitable candidate to fill this role, we wanted someone with experience, ambition, and a vision for the business. Gail ticked off all those boxes and more."
"As publisher, I plan to make an imprint on the accounting profession. We will enrich the lives of those we touch," said Perry.
Perry is a CPA and a former senior tax accountant with Big Four firm Deloitte. She maintains a small tax practice, she is a personal finance instructor, and she is the author of 30 books, including Surviving Financial Downsizing: A Practical Guide to Living Well on Less Income (Adams Media); QuickBooks on Demand (Que); Excel 2007 Macros Made Easy (McGraw Hill); The Complete Idiot's Guide to Doing Your Income Taxes (Alpha/MacMillan); and, most recently, Mint.com for Dummies (John Wiley & Sons). She is a former columnist for the Indianapolis Star and Indianapolis News daily newspapers.
About Sift Media
Sift Media is a provider of accounting, financial, and business news and resources through its US websites, AccountingWEB and Going Concern. The parent company of Sift Media, Sift Limited, is headquartered in Bristol, United Kingdom. The combination of international resources allows our diverse websites to reach over 1,500,000 accountants and financial personnel worldwide.
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