PrimeGlobal North America and Avalara Announce Strategic Alliance

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Avalara, the market-leading provider of sales tax and compliance automation services in the Cloud, announced on September 25 the formation of a new strategic alliance with PrimeGlobal's North American Region.
PrimeGlobal North America is made up of fifty-three of the leading accounting firms located in North America and is one of the four international regions of PrimeGlobal. PrimeGlobal is the third largest association of independent accounting firms around the globe, serving over 350 member firms, operating from 750 offices, in 85+ countries.  
This new alliance will enable PrimeGlobal member firms to access Avalara's online Accountants Resource Center, giving them business-critical sales and use tax (SUT) and value-added tax (VAT) information, and related resources, to better meet member firm clients' needs. In addition, PrimeGlobal member firms will be able to take advantage of Avalara partnering programs specifically designed to help accounting firms expand and differentiate their services.
"Automating sales and use tax is an attractive proposition for any firm," said Michelle Arnold, chief regional officer, North America, for PrimeGlobal. "An alliance with a company that holds a high level of expertise in this area is a tremendous benefit to our member firms and their clients. We are happy to provide our member firms with access to Avalara's experience and partnering programs, which is just one more way that PrimeGlobal can contribute to our member firms' strength and growth." 
Ray Bigley, VP of Business Development for Avalara's Accounting and Advisory Services Program (AASP), points out that forming the strategic relationship with PrimeGlobal is part of a larger effort to create greater awareness and closer working relationships with accounting firms across the United States and globally. "PrimeGlobal is a major player in the international accounting association community, and we are very pleased to begin this exciting new partnership with them and their member firms," said Bigley. "Our new alliance gives PrimeGlobal firms instant access to the most up-to-date SUT and VAT tax tools and educational resources available anywhere – enabling them to better assist their clients and enhance their status as trusted advisors."