How Do I Compete with High-Tech Bookkeeping Startups?

I was just contacted by a well-funded high-tech accounting and tax start up company looking to "partner" or buy my book of business. I have come across three of these start-ups in the last month and I am getting a bit nervous.  

At every conference I go to the topic is always about how it's all going to change and we better get ready and start doing business analytics or something else so we can add value. Seems like it's really happening now.  I am wondering what everyone else thinks about this.  

Thanks

This question was originally posted within the Sleeter group member discussion forums and has been shared with AccountingWEB as part of our ongoing collaboration to help firms grow and develop