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Can You Answer These 5 Questions About Your Clients?

Jul 24th 2015

Knowing and understanding your client is a springboard for serving them successfully. But how well do you really know them? Can you answer the five questions below about your client? If not, you have an opportunity to get to know them – and serve them – better.

  1. What are the organization's key goals or objectives for the current year?
  2. What are your client's individual goals or objectives?
  3. What activities or hobbies does your client enjoy?
  4. What can you do to make your client's life easier/your project more efficient for your client?
  5. What has been challenging for your client so far this year?

CPA firm leaders and those planning a successful accounting career recognize the importance of knowing more than just the task-at-hand for each project.

Can all of your engagement team members answer these questions? Should they be able to?

More on This Topic

“Do You Know What Is Most Important to Your Clients?” by Jean-Luc Bourdon, featured in CPA Insider.

“Don’t Just Be Your Clients’ ‘Tax Guy’” by Peter Brown, featured in CPA Practice Advisor.

About the author:
Kristen Rampe is a CPA who provides strategy, direction, and professional development workshops on communication, team-building, and client service – all delivered with a winning combination of wit and wisdom. If you liked this article, you can find even more ways to improve your practice on her blog or by following her on Twitter @KristenRampe.


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