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Marketing Egghead: Content, The Dietary Fiber of Marketing

Jul 17th 2015
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Content is to marketing as fiber is to your diet; it may seem a dreary task, making sure you get enough, but you have to do it if you want to stay regu... er, relevant (we are talking marketing here, not Raisin Bran). Adding content to your online marketing “diet” is a great way to improve your relationships with customers. It shows that you value your clients and care about their financial well-being beyond tax season. Here are some other benefits of content marketing:

  • Ensure customer retention by improving and maintaining relationships
  • Gain visibility and potentially new clients through shares, likes and comments
  • Quickly and easily inform your customers of policy changes that directly effect them

If you haven’t already, create a profile on social media sites that your clients are likely to use (this is also great for your SEO). Start with the big ones; LinkedIn, Facebook and Twitter. Also, get yourself a scheduling app like Buffer or HootSuite so you can post to all of your pages at once, and then begin posting things that your customers will get excited about. It doesn’t have to be content you created – though branding your own can be an awesome marketing strategy – just something you found on the web that will make your client’s life easier.

To get you started, here are a few pieces of content that I found with a quick online search:

1.     Money Hacks: Tips and Tricks to Improve Your Finances

2.    Top 10 Personal Finance Apps

3.    How to Organize Receipts

Following pages like finance news sites will allow you to easily re-share relevant content. To save time, use the scheduling app to pre-plan all of your posts. 3-5 posts a week should do the trick. Before long, your clients will look forward to your posts showing up on their social feeds, and they'll start thinking of you as more of a financial adviser than just their tax agent.

What kind of marketing strategies have you tried that have been successful? Share your insights in the comments below.

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