I am reminded of this mentality every time I go to a medical office. I'm glad they've got the technical part down--that's what I need and that's what I'm paying for. However, timely and effective customer communications would make me feel better about spending the time and money there!
My point in all of this? Think like our customers on a daily basis. What are they thinking? What do they expect? How are we communicating with them?
Please share your thoughts with the AccountingWEB audience.