It is important to remember that your firm’s “marketing“ initiatives are not synonymous with advertising or direct mail campaigns to generate new leads! Instead, whenever you add value to a client, you are reaffirming your position as their trusted advisor – which is the best kind of “marketing. “ So think about the clients you serve and consider what options they have as December 31, 2008 draws near. Market to them – they will thank you for it!
Year End Planning is Good Marketing
Nov 14th 2008