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When the THRIVEal network began, my first reaction was, "This sounds like fun!" And "fun" is not a term often associated with the accounting profession, so I was intrigued. Founded by Jason Blumer of Blumer & Associates in Greenville, SC, THRIVEal embraces a concept that some might consider revolutionary and many might consider unpopular.

The idea, according to Blumer, is that the accounting profession is broken. It is a profession that doesn't welcome creativity and innovation. Blumer is out to prove that the next generation of accountants can change that image, and this week's THRIVEal Firm of the Future Symposium in South Carolina will offer options to help accountants who are looking for a way to break from the mold.


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