Social Media, YouTube and Us

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A lot’s been happening on the social media front, with financial executives, attorneys, auditors and other professionals getting into the mix, along with marketers, government regulators, Congress and the President!

Social Media Defined
What is social media ? According to Wikipedia (one of the flagships of social media itself): “Social media are primarily Internet- and mobile-based tools for sharing and discussing information among human beings. The term most often refers to activities that integrate technology, telecommunications and social interaction, and the construction of words, pictures, videos and audio. This interaction, and the manner in which information is presented, depends on the varied perspectives and ‘building’ of shared meaning among communities, as people share their stories and experiences. Businesses also refer to social media as user-generated content (UGC) or consumer-generated media (CGM). Social media are distinct from industrial media, such as newspapers, television, and film. While social media are relatively cheap tools that enable anyone (even private individuals) to publish or access information, industrial media generally require significant financial capital to publish information. Examples of industrial media issues include a printing press or a government-granted spectrum license. ‘Industrial media’ are commonly referred to as ‘traditional,’ ‘broadcast’ or ‘mass’ media.”

FEI Engaging on the Social Media Frontier
FEI’s engagement in social media to date includes the FEI Financial Reporting Blog, which currently has over 1,000 email subscribers, is viewed by others via RSS feed, and is carried on a number of blog aggregators, and the FEI Group on LinkedIn, which currently has 2,875 members. FEI also has established a beachhead on another social networking site, the FEI Group on Facebook. Besides our traditional webcasts and conferences, you can view some short educational programs on FEI TV.

More and more people are using Twitter, which is a means of staying connected to people through posting short messages, called ‘tweets’ – which are limited to 140 characters (hence, the term ‘microblogging’). Unlike Facebook or Myspace, I find most of the people I follow on Twitter are generally focused more on breaking news and related commentary than answering Twitter’s generic question of ‘what are you doing?’ – although people do post the occasional personal news flash, and serve as a sounding board on other’s questions.

Survey: What Are CPAs Doing Online?
Whether you are a CPA in an audit firm, or working in business & industry, you are invited to take part in the survey currently under way: "What are CPAs Doing Online,” being conducted by Rick Telberg of CPATrendlines. Some preliminary results were published in CPATrendlines today in CPAs Join the Online Social Networking Party; the survey will remain open for a short time.

Read more details on the above topics, and learn about Huffington Post's Tips for Bloggers here.

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