It sounds so simple, but it is practical and achievable to begin with just such a list. Perhaps you have gained some exposure and new business from presenting seminars or from writing articles. Maybe your opportunities are coming from interacting regularly with referral sources. No matter which of your marketing programs has worked, the key is to find a way to be more consistent in 2009 and replicate your successes.
Perhaps this year your resolution should be to create a continuous process for branding the firm and strengthening your client base. Once you have identified what tactics have proven to be the best use of your resources, you have to find a way to sustain those activities over time. It is so easy to be reactive, and yet it is more effective to be proactive. Rather than wait for the phone to ring, why not be more involved, more available, more visible. This year, why not make your own good fortune by taking charge and being consistent. Now that’s a resolution worth keeping!