By Sally Glick - At the recent AAM Executive Leadership Conference held in NYC in Feburary, many of the marketers in attendance mentioned that they have some meaningful networks of their own that add value to their firms. These may be attorneys, bankers and other referral sources, or they may be marketers in law firms or at other companies. Networks for marketers can also include graphic designers, ad agencies, PR companies - or professionals in the media. No matter who is in the network, the important thing is to have a group of relevant contacts that help you and your firm.
For those CPAs who do not have a marketer, who is in your network - and how are you leveraging these relationships?
If your firm has a marketing professional, do you expect him/her to have a network of relationships?
I would love to hear from you.