Is Giving the New Marketing?

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I came across a blog post by Jay Shepherd (with links to Hugh MacLeod), and it made me think about the SALT consulting world.

What do clients (companies large and small) want? How do they want to be reached? What free gifts can consultants provide? What gifts can consultants provide and still get paid for the services they provide?

I believe this has been a continual dilemma in our industry for years. Consultants often give away ideas, only later to see the client implement the idea themselves or worse, use another firm to implement the idea.

I have worked in industry and public accounting, and have been on both sides of the fence.

What do you think is a good gift? What is fair? What do, or should consultants really get paid to do?


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