Existing clients and new prospects are looking for someone who can add real value to their relationship. They need accounting advice, tax strategies, but, as importantly, they often want to work with someone who is knowledgeable about their industry as well as about their own unique life cycle situation. The more specific insights you can share, the more real, tangible benefits you bring to the table for your client, the happier and more loyal they will be. Every accounting firm understands the importance of having a reputation as a niche ‘expert’ and the power of being recognized as a market leader, but few actually make the commitment of time and dollars or invest the energy necessary into establishing themselves as such. You can be one of the firms that clearly adds real value to every client relationship - and now is the time to get started! During a slow economy, as CEOs and owners re-examine every aspect of their business operations, those who are dissatisfied with the lack of perceived value from their existing CPA might be looking to make a change. Take advantage of that and distinguish your firm as one that can make a difference for the clients.