Full Service Means What?

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I've got many pet peeves.  If you've read any of my previous posts you know that well. 

I get really irritated when I see professional service firms - accountants, lawyers, advertising, whatever, say they are "full-service." 

Just what does that mean?  I think it means something different to every one who hears it.  What's a full-service CPA firm?  I can think of a laundry list of services CPA firms may provide:

  • Audits
  • Compilations and reviews
  • Tax planning and consulting
  • Tax preparation
  • Valuation
  • IT services
  • Investment sales
  • Insurance sales
  • Industry specific consulting

So how many of these do you need to have to be "full-service?"  We don't do valuation, IT, investments or insurance, but the things we do I put us up against any other firm. 

Let others say they are full-service.  I prefer to say who we are and what we do and how we can help you.  I think that is much less confusing.

And while we are on the subject of pet peeves, I don't like broccoli.

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