Accountant Advocates Added to Sage Accountants Network

May 4th 2010
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Sage announced today that they are adding a new team of “Accountant Advocates” to help Sage Accountants Network (SAN) members with marketing, practice management, and technical issues.  This is the kind of in-house service that software companies normally reserve for Value-Added Resellers (VARs), and makes it easier to get issues resolved in one call.

I had the opportunity to interact with one of the early Accountant Advocates during some meetings earlier this year, and I was very impressed with the depth and breadth of topics he could help with.  I expected a junior staff person with 2-3 years experience, and instead got a seasoned controller/consultant with 20+ years of strong experience in a wide range of businesses.

You can contact the Accountant Advocates at [email protected]

(Full Text of Press Release Follows)

Sage Introduces Accountant Advocates and Strengthens Partnership With Accountant Community

New Accountant Advocates will assist Sage Accountants’ Network members on a range of issues from practice management to marketing and more

Atlanta, May 4, 2010— Sage North America today announced the addition of a new Accountant Advocate team to augment the services provided through the Sage Accountants’ Network.  Accountant Advocates are CPAs or accountants with industry or in-firm experience who will be focused on working with and providing an exceptional experience for accountants, bookkeepers and CPAs in the Sage Accountants’ Network. 

“We want our Sage Accountants’ Network members to see value from day 1, and for them to look to Sage as a partner in their success, providing them with knowledge, tools, and support to grow their practices and client relationships,”  said Jennifer Warawa, director of partner programs, Sage North America.  “By adding our new Accountant Advocates, we’re further enhancing the Sage Accountants’ Network experience with a team that will understand and be able to advise on a variety of practice management issues.” 

The Accountant Advocates’ role is to fully support Sage Accountants’ Network members and be their partner in business development. Accountant Advocates will be well versed in the Sage family of products and be prepared to assist and guide Sage Accountants’ Network members with anything from basic installation support to running a marketing campaign in their local area to go after new customers.  

The Sage Accountants’ Network offers resources to increase technical competency and help grow an accountant’s practice by providing informative communications and resources, product discounts, training, certification and membership benefits related to the Sage portfolio of products.  Through the Sage Accountants’ Network, accounting professionals also have access to Sage products that include accounting and business management software, support services and automatically delivered upgrades and updates, including payroll tax tables when applicable.  In addition to software, members receive a complimentary listing in the Sage Accountants’ Network member locator.  

To learn more about the Sage Accountants’ Network and how to get a free one-year membership, please visit Booth 315 at the 2010 Accounting Technology New York Show, May 5-6 at the Penn Plaza Pavilion.  In addition, Mike Savory, senior product manager, Sage Peachtree, will be presenting a session at the show on Thursday, May 6, on the Sage Accountants’ Network and Sage Peachtree Quantum.  You can also visit the Sage Accountants’ Network online at, or contact the new Accountant Advocates:  [email protected]

About Sage North America 
Sage North America is part of The Sage Group plc, a leading global supplier of business management software and services. Sage North America employs more than 4,100 people and supports 3.1 million small and midsized business customers. The Sage Group plc, formed in 1981, was floated on the London Stock Exchange in 1989 and now employs 13,400 people and supports 6.1 million customers worldwide. For more information, please visit the website

Disclosure:  I write a monthly column on Sage Peachtree for The CPA Technology Advisor ( called “The Sage Peachtree Perspective”.  My initial column is in the can, and will be published around the end this month in the June 2010 issue of the magazine.  More on the column is available at


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